Alcohol

Ask Adam: Why Do Spirits-Based Seltzers Like High Noon Cost More Than Brands Like White Claw and Truly?

10 days ago   |   By Vine Pair

“Let me tell you how it will be / There's one for you, nineteen for me / Should five percent appear too small / Be thankful I don't take it all.” These lyrics from “Taxman” by the Beatles are the clearest explanation for the main reason spirit-based seltzers are more expensive than malt based ones: taxes. In this country, spirits are taxed higher than any other alcoholic beverage, much to the chagrin of spirits companies. The root of these high taxes goes back to Prohibition, and comes out of the characterization by teetotalers that spirits, above all else, are the most evil alcohol.
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