Drink

10 Things You Should Know About Zima

15 days ago   |   By Vine Pair

Created by Coors , Zima was one of the first flavored malt beverages to see success in the United States. The beverage filled an empty space in the drinks market for people looking for a light, ready-to-drink alternative to beer and wine .
While Zima proved to be an enormous failure, its importance in laying the groundwork for future hard seltzers' successes cannot be understated. Zima demonstrated that not all drinkers are interested in consuming beer, wine, or hard liquor, and offered a space for consumption in a previously unfilled niche. Without Zima, who's to say if the hard seltzer...
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