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4 Black Innovators You Need to Know in the Whiskey Industry

1 month ago   |   By Vine Pair

Sales of whiskey are surging. According to the Distilled Spirits Council of the United States , American whiskey revenue was up 8.2 percent in 2020 year-over-year, despite the 25 percent tariffs placed on wine and spirits in 2019. Web searches of whiskey makers and drinkers yield results of primarily white individuals, but over the past few years, the image of a stereotypical whiskey lover has started to change as more Black innovators enter the arenas of distilling, creating brands, and educating consumers about whiskey. These movers and shakers are working to dismantle the stereotypical...
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