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Tick Followed Tock: The Making of the Most Iconic Guinness Ad of All Time

15 days ago   |   By Vine Pair

At first, all we see is a black-and-white closeup of a man's tanned face, lined by a mixture of age and the sun. Only the creases at the corners of his eyes have escaped the sun's rays. He's shirtless, squinting upward at something we can't see. For 16 whole, soundless seconds, we gaze at this man's face, waiting. Finally, a gravelly, Scottish-accented voiceover breaks the silence.
“He waits. That's what he does.”
Thus begins the extended version of “ Surfer ,” one of the most award-winning television commercials of all time, for Guinness Draught. The original 60-second spot - half the...
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