Whiskey

Why Conor McGregor's Proper No. Twelve Whiskey Might Have to Change Its Name

13 days ago   |   By Vine Pair

It's been three years since MMA fighter and former UFC champion Conor McGregor launched his successful Irish whiskey brand, Proper No. Twelve. But recent proposals from the Irish Whiskey Association may create branding issues for the “Notorious” star in the near future.
The proposals include production specification and labelling practice changes, in order to maintain Irish whiskey's “rich heritage and traditions,” according to the Spirits Business.
So how does that impact McGregor's brand? Under the IWA's new guidelines “the labelling, packaging, advertising, or promotion of an Irish...
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