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VinePair Podcast: Can Celebrities Crack the Bourbon Code?

8 days ago   |   By Vine Pair

On this episode of the “VinePair Podcast,” hosts Adam Teeter, Joanna Sciarrino, and Zach Geballe look into the category of celebrity bourbon. Unlike vodka and tequila , there aren't as many bourbon products on the market connected to celebrities. But why is that? And do bourbon drinkers even care about brands with famous backers?
For this Friday's tasting, your hosts try one of the few celebrity bourbons on the market: Sweetens Cove. The brand is owned by Peyton Manning and Andy Roddick, but their names alone are just one of many reasons why the product is so acclaimed on the market. Tune...
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