Drinks > Cocktail

10 Things You Should Know About Martini & Rossi

4 monthes ago   |   By Vine Pair

If it wasn't already the name of an iconic cocktail, one could easily argue a case for using the words Martini and vermouth interchangeably. By quite some margin, the Turin-based brand sells more vermouth than any other in the world.
According to data from the International Wines and Spirits Record , in 2017, Martini & Rossi accounted for more than 45 percent of the global vermouth market. Its closest competitor has a 7 percent market share. The brand also leads vermouth sales in the U.S., owning 30 percent of the market.
Here are 10 more things you should know about the world's most...
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