Syrup

Misleading marketing of the week: maple syrup of all things

13 days ago   |   By Food Politics

My colleague Lisa Sasson, who is a member of the Academy of Nutrition and Dietetics (formerly the American Dietetic Association), sent me a copy of its September 11 newsletter. This, she pointed out, contains this advertisement for Canadian maple syrup.
Maple syrup, delicious as it is, is basically sugar(s) in liquid form.
But “health and performance benefits”? They have to be kidding. I clicked on Give it a turn!
The first thing up: “Pure Maple Syrup is packed with nutritional benefits.”
Oh come on. We're talking sugars here.
But the hype continues:
Pure maple syrup from Canada contains...
Read more ...

 


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