Vodka

Next Round: The Future of Super-Premium Vodka With Miranda Dickson of Absolut Elyx

7 days ago   |   By Vine Pair

On this episode of “Next Round,” host Adam Teeter chats with Miranda Dixon, the global brand director for Absolut Elyx. Dixon walks listeners through the unique history of Elyx - one that heavily involves the use of copper stills. Listeners will also get a chance to learn about the product's controversial release and strong focus on consumer education.
Like many alcohol brands, Elyx has recently been forced to shift its focus during the Covid-19 pandemic, adjusting to marketing its products for at-home rather than on-premise consumption. Dixon explains how Elyx has adapted to this “new...
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